Your offer does not stand out.
Customers compare only prices, even though you know you offer more. We clarify whom the offer serves and why it deserves to be chosen.
Good marketing
starts with
clear decisions.
Hi, I’m Ciprian, your strategic marketing partner. I help you set the direction and priorities for your business’s marketing. Through consulting, we set the direction. Through ongoing management, I stay involved and coordinate its implementation.
Ciprian TripChief Marketing Officer
The 4P approach
We see the whole picture.
We find the direction.
What do you sell, to whom, at what price, and how does it reach the customer? Only then do we turn to promotion. I work across the marketing mix so decisions support the business, not just the next campaign.
A product with a clear role.
What need does it solve, and for whom? We clarify the value you create and why customers choose you.
Four elements. One complete system.
Beyond campaigns
The problem shows up in marketing.
The cause may lie elsewhere.
A question about advertising, sales or positioning is enough to get started. We start there and examine the context before choosing a solution.
Marketing is not delivering results.
Your internal team and agencies are working, but the results you want are not materialising. We examine objectives, budgets and actions.
There is interest, but no sales.
People visit your website or ask for details, but few go on to buy. We examine what is holding them back: the offer, the price or the buying experience.
How we work
The right support.
At the right time.
Sometimes you need a fresh perspective. At other times, you need someone to lead your business’s marketing.
01Clarity & strategy
Marketing consulting
When you need to make a decision, understand an obstacle or rethink your strategy. We examine the situation, weigh the options and set priorities.
- Offer, positioning and marketing decisions
- Recommendations and clear next steps
- A focused intervention or a defined project
02Long-term partnership
Marketing management
When you need someone to lead marketing alongside you. I help make decisions, coordinate your team and agencies, and review what is working with you.
- Strategy and priorities tied to the business
- Coordination of people and resources
- Performance review and course correction
My commitment
A strong partnership
has clear principles.
I work alongside you, with respect for your business, your team and the information you entrust to me.
Industry exclusivity
I do not work with your competitors. For the duration of our engagement, you have exclusivity in the agreed industry and/or geographical area.
Transparent pricing
We agree the price from the outset. It changes only if we decide together to adjust the work involved.
Complete confidentiality
Your strategy remains yours. I do not discuss information about your business publicly or turn it into case studies.
Alongside your team
Already have a team or agency? We work together towards a shared direction and clear objectives.
The complete marketing mix
We look beyond campaigns: product, place, price and promotion. Each one shapes the outcome.
A long-term view
The plan can be just the beginning. We can continue with monthly management and strategy implementation.
The first step
Let’s talk about
your business.
Tell me more about what you need and the challenges you are facing. Then we’ll decide on the right direction together.
Schedule a conversationThe initial conversation is free and does not commit you to working together afterwards.